Dynamic Pricing

Dynamic Pricing Models & Auto-Optimization

Dynamic CPM Pricing changes the way advertisers think about Inventory. Ad Inventory is no longer good or bad. Ad Inventory is now correctly priced or incorrectly priced. Historically, buyers try to optimize inventory against one set price rather than optimizing price against all inventory.

Auto-Optimization with Dynamic CPM Pricing lets the ad server set a bid price for an impression, in real-time, based on the true value of that impression to the advertiser. If the system determines that a given impression has high value to the advertiser (weighing it against the advertiser’s pre-set ROI goals), the advertiser bids high. Alternately, if an impression has lower value (for example, a lower likelihood of conversion), the advertiser bids lower.

Benefits: Increased reach, more efficient buying, and better ROI

Standard CPM & CPC Pricing

Advertisers can choose traditional industry cost-per-click CPC or CPM pricing for placement-targeted ads. With traditional fixed CPM and CPC pricing, advertisers pay the same amount for every click or impression for the life of their campaign. Standard priced ads are always priced on a fixed CPC or CPM basis.

Benefits: Fixed Pricing